Celebrity Siri Ads: Poor move for Apple?

A friend shared this article, AdAge’s take on the new commercials turning Siri into a silly tool for the rich and famous.  I have to agree with the author on this topic, these new adds are a bit annoying and unrelate-able for myself and I’d say the rest of the 99%.

I mean, Hotpacho? Please. (Who makes gazpacho?) The Samuel L. Jackson spot, the most off target, just straight up annoys.  I mean, he can’t just look for mushrooms, organic please.  Don’t get me wrong, I love Zooey Deschanel, I just don’t think she is the right personality for Siri.  The fact she she rising in popularity exponentially may bring them some celebrity appeal, New Girl anyone?! (Great show) Shallow marketing strategy however.

This different commerical, is more in the ballpark for their consumer target.

AH

Dr. Pepper 10 macho madness?

Alright folks, I’m sure most of you have seen the Dr. Pepper 10 commerical, but if not take a gander below.

Dr. Pepper 10 Commercial

I have mixed feelings on the ad.  Its definitely a conversation starter.  Let’s start with the facts.

This is an example of Extreme Consequence advertising tool.  Showing an absolutely absurd reason for using the product, drinking Dr. Pepper 10.  Over exaggeration has it place and can seem clever at times.

I am curious how many out there are put off by this ad?  I myself find it verging on disgustingly annoying.  But perhaps therein lies its genius; to piss off the women so they buy Dr. Pepper 10 AS WELL as the men.

Actually, my first encounter with the product was on the shelf on a grocery shopping trip.  What’s this, something new?  I was sold automatically.  I had switched to diet soda for a while now, but still missed the full flavor of the original.  So this was an amazing discovery!  I can still have some of the Dr. Pepper original flavor but only 10 calories.  Win Win!  I then see the commercial sometime later and was shocked by the tagline, “Not for Women.”  I was immediately offended.  Why can’t women seek a low-calorie alternative to diet?  What men are really that self-conscious to drink a diet soda?

I think there is a better approach. I’m a big fan of the new Direct TV commercials showcasing a chain of unfortunate events.  Have a look below.

Don’t wake up in a roadside ditch.

This is an example of Inversion.  The key idea here showing what would happen if you didn’t use the service in an extreme way.  I can see this being a great tool to apply to Dr. Pepper 10.  The “Kind of Diet Drink”.  I envision a dude at a house party going for a can of Diet Dr. Pepper and a slew of unfortunate events result…  OR  …he could have picked up a can of Dr. Pepper 10 and a slew of rather awesome stuff happening during his evening as a result of his social beverage choice.

AH

“The Web is what you make of it.”

Dear Sophie

http://www.youtube.com/watch?v=R4vkVHijdQk&feature=youtu.be

This new commercial from Google Chrome is so heartfelt, love it.  It yanks the emotion right from your soul.  I am seriously considering doing this for my own children someday… or some version of this.  The idea of writing to my children from day 1.  Although by the time they grow up, not sure if email will still be an option, things move so flippin’ fast these days.