Ad of the Day

Zappos.com: More than Shoes! | mullen.com.

The Ad of the day courtesy of Mullen.

This is a classic example of Extreme Inversion.  A bit drafty, eh?  This ad falls under the Extreme family in the creativity tools.  Zappos focuses on what would happen if you DIDN’T have the product…in a crazy, over-the-top way of course. (duh, extreme?)  Zappos shows the benefits lost rather than the product.

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