Celebrity Siri Ads: Poor move for Apple?

A friend shared this article, AdAge’s take on the new commercials turning Siri into a silly tool for the rich and famous.  I have to agree with the author on this topic, these new adds are a bit annoying and unrelate-able for myself and I’d say the rest of the 99%.

I mean, Hotpacho? Please. (Who makes gazpacho?) The Samuel L. Jackson spot, the most off target, just straight up annoys.  I mean, he can’t just look for mushrooms, organic please.  Don’t get me wrong, I love Zooey Deschanel, I just don’t think she is the right personality for Siri.  The fact she she rising in popularity exponentially may bring them some celebrity appeal, New Girl anyone?! (Great show) Shallow marketing strategy however.

This different commerical, is more in the ballpark for their consumer target.