Ad of the Day

12 Jan

Zappos.com: More than Shoes! | mullen.com.

The Ad of the day courtesy of Mullen.

This is a classic example of Extreme Inversion.  A bit drafty, eh?  This ad falls under the Extreme family in the creativity tools.  Zappos focuses on what would happen if you DIDN’T have the product…in a crazy, over-the-top way of course. (duh, extreme?)  Zappos shows the benefits lost rather than the product.

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2 Responses to “Ad of the Day”

  1. Kevin Delinger February 24, 2012 at 3:48 pm #

    I’m thinkin’ she didn’t have any problems hailing a cab. Just a guess, but I’d bet I’m right.

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